Wednesday, June 27, 2012
Re-Educating for Zero Waste
Resources aren't scarce, we just waste them left and right. In fact, we have been educated to do just that. Any ongoing business model requires ongoing saleable products. The faster the market saturates, the sooner the business is out of business. So businesses have two options: continuously generate new and exciting products that people want or need, or use marketing to convince people that they want or need to re-purchase old products. The second is easier to accomplish, especially for a business that has enough money to launch a mass media marketing campaign.
To be successful in marketing required an increase in the volume of products to be sold, which on turn, required an increasing demand. However, numerous products were becoming mass-produced that were really not consumable—and so consumers were becoming satisfied. How many TVs does one family need? So mainstream marketing slowly evolved into a tool for re-educating the masses.
Media was used to create a culture where the newest and best was emotionally important to people, so they learned to disregard the rational idea of conserving waste ("I don't need a new one, yet.") and replace it with the irrational idea of status ("My stuff is my worth.")
All of this was fine as long as the economy was in a state of growth, but as soon as the problem with waste reached a critical mass and wages began to suffer, there simply was not enough money to continue on that path. Unfortunately, the consumer credit industry stepped in, allowing us to differ fate for more time and make the problem bigger.
The solution, of course, begins with a strategy to approach zero waste in our households, businesses, and communities. And I don't mean just recycling, but actually using every ounce of value from a product before it goes anywhere—even if it has to go to the dump—or using the waste to create something else of value. This goal presents many opportunities to enterprising individuals.
One of my favorite small businesses sells a product called "Turnadaisy." These lazy-susan style tabletops are made from repurposed power line spools, and are designed to be used in a number of applications, from greenhouse hydroponics to convenient serving trays. They keep trash out of the landfills, provide a useful product, and an income to their creators. I'd bet they could even pay the salaries of a few marketers as well!
Now that's what we need to found companies on.
[Republished from Jan 14, 2011]
Saturday, March 12, 2011
Your Job is (not) Important
We spend most of our waking hours engaged in these activities which earn us money to pay for the rest of our lives (the happiness parts). The question is whether our jobs are important or not. Either might be true, depending on your specific case. Without any real thought, it is easy for a person to assume his job is important simply because it is an important source of income for him. Or conversely, it is easy to assume that one's job is unimportant, simply because it does not come with a title or other recognition.
But whether your job is important or not depends greatly on its actual impact. You're either changing the world or you're not. You're either growing a future for yourself and your family, or your digging yourself into a rut. Strangely, these two views pretty much come from the same source. The actual importance of your job will be the long-term decider both for the impact you have on the world for good, and the future you will grow for yourself and your family.
Because we tend to see only what is most readily visible, the "gold bars," corner offices, and other symbols of rank can be used in large organizations to create the illusion of importance. A position might appear important, and everyone might believe it is important...however, consider whether the quality of work done in the position changes anything. If either a virtuoso or a buffoon fills to position, does it change the fate of the organization?
It should be noted that in many corporations (and other organizations of similar structure) that the answer to this question is designed to be a resounding "no!" The old school way of doing business is to assume you're a buffoon until proven otherwise. Therefore, most of the power is placed in central positions like the CEO, et al. In these positions, it matters, but only to the fate of the company. If the company isn't making a great deal of change in the world, than neither is the CEO.
Ultimately, it is important to remember that our jobs are only as important as we make them. Whether or not your company is keeping you down or lifting you up, it is up to you to do important work. If the powers that be don't like what you're doing, then perhaps its not the place for you. Don't marry the job, marry the work.
Friday, March 4, 2011
Ob Petere
Probably the most common usage of the word is in reference to the "friendly" competition of athletics and the like. The second, then, comes in describing a commercial concept. In both cases, competition implies that some person (or group) is winning and another is losing. To win a competition, one must simply rank better than the opposition during officially measured trials. Therefore, the goal of competition has become the defeat of the opposition.
I am only a novice when it comes to linguistics, but a quick search of the word "competition" reveals that it comes from the Latin, "competere," which means "to strive for"—from "com-" meaning "together" and "petere" meaning "aim at, seek." While the word came to mean "rivalry" in late Latin before entering the English vocabulary, its early meaning did not include the concept of opposition. As you can see, it included a prefix which means "together."
The idea of striving for something together seems rather alien in our contemporary culture. More commonly we think in terms of striving against someone or something. This mentality about competition has shown itself historically to motivate improvement on all sides. There hardly seems like any point to playing sports if it isn't to defeat the other teams. To do so, the players must improve themselves—both as individuals and as a team.
The same advantage applies to the commercial sense of the word. Historically, nations that allow businesses to complete generate more innovation and subsequent prosperity than those that either do not allow free enterprise, or highly regulate it. The reason is the same as it is in athletic competition: for anyone who wishes to run a successful business (win the competition), there is pressure to improve the quality of the goods and services he provides.
Unfortunately, the mentality of striving against (or "obpetere" with "ob-" meaning "against") the competition tends to promote practices which are not conducive to prosperity, even if they technically count as winning. Basically, I mean endeavoring in any pursuit—legal or illegal—which handicaps the competition. This ranges from outright sabotage to lobbying for laws that favor your business other others.
It's cheating. It's destructive, degenerative, and wrong.
Instead of focusing on beating the competition, people who endeavor for success should focus on creating value, ignoring the competition. It may be that looking back at the competition periodically is important for success, but confusing success with simply being better than the next guy will never allow you to reach your full potential. It is far more important to the world that you (or anyone seeking success) develop the mentality of "striving together."
In other words, competition serves the primary function of democratic growth, wherein the participating populace is collectively inspired and motivated to improve the whole. It is not because we are forced or brainwashed into improving the whole, but because we stand to gain both recognition and monetary reward for ourselves from winning an honest competition. The operative word here is "honest."
If the primary focus is on creating value, then rewards are given for reaching this goal, not cheating others out of it.
Saturday, February 26, 2011
Emergency Leadership
Emergency leadership is whenever a person stands up in the face of disaster and says, "Let's do this." I use the word "disaster" loosely here because the most obvious examples—in news media and fiction, say—are disasters. Whenever there is an earthquake, a flood, a fire, a plane crash, a train crash, a terrorist bomb, etc, certain people stand up and say, "Let's roll!" However, less public examples include late bills, traffic jams, broken copy machines, and marital spats.
Emergency leadership so often takes center stage in media because, for one, leadership of any kind is rare, and two, fixing a disaster looks so heroic. Tales of heroism have long been an important mainstay to the storytelling tradition. Stories of disaster and the brave men and women who led the people out of the darkness are as easy to relate for the teller as they are to envision by the listener. And they pass along portable lessons which are inspirational and valuable in less obvious crises.
The trouble with focusing solely on emergencies, as mainstream media tends to do, is that it teaches to—and therefore re-enforces—a reactionary paradigm. Many, if not most, emergencies are the result of too little proactive leadership—or non-emergency leadership. As Stephen Covey says in "The 7 Habits of Highly Effective People," most people focus on tasks that are "urgent"—whether or not they are important.
Proactive leadership is preventative maintenance. Many of the tasks performed are not heroic or glamorous, even though they are important.
In their quest for success, many ambitious people fall short of their potential because they seek the recognition that comes with heroically putting out fires. While putting out fires is certainly important, fires (even figurative ones) cause permanent damage which stunts growth long-term. Fires also take more time and energy to put out than sparks, and so reactionary leaders tend to waste valuable resources needed to prevent fires in the first place.
Despite popular opinion, the problem is not caused solely by "greedy hotrods." Many people simply lack the mental ability to recognize tasks that are important, but not urgent. It's not that they are stupid, just unlearned. Abstract concepts start with concrete examples, which is why stories of emergency leadership is so pervasive. It is important to grab a hold of an example, such as Jack Shepherd, from my favorite TV show, LOST.
Being a doctor, he reacted to the plane crash with the use of his expertise, and gained the position of leader, even though he didn't want it. However, his reactionary style continued long after the crash, when the survivors had settled into a sort of lifestyle—or "normalcy." Jack goes on to orchestrate acts of defiance against the other people on the Island who presented themselves as a threat.
Though he eventually learns to bide his time, he never really learns to be proactive. Interestingly, it is Sawyer, the "bad boy" of the survivors' camp who goes on to learn about being proactive. In a memorable scene, he tells Jack about Winston Churchill, who he says "read a book every night, even during the Blitz." His point is not far from Covey's 7th Habit, "Sharpening the Saw." Or in other words, preparing for the unknown.
Once you understand the principles behind the first type of leadership, it is important to dig deeper in order to get better at preventing the disasters that are within your area of influence. Once the disaster is over, the war brought to peace, and the fires put out, it is imperative to understand what went wrong so we can change our habits before they lead to another disaster. In so doing, we save a lot of time, energy, and even lives.
Monday, February 21, 2011
A Big Comfortable Tree
However, when dealing with people outside oneself, it is very important to be likeable. Fundamental to likeability is being comfortable to be around. If you're uncomfortable with yourself, it shows. Worse, it has a tendency to make other people uncomfortable, too. When this happens too often, you destroy your ability to be likeable.
So the first question you should ask yourself about success (after "what is success to me?") is "how do I remain comfortable outside my comfort zone?" Fortunately, there is a difference between the internal comfort that makes you easy to like, and the external discomfort you have to endure in order to expand your capacity. The only challenge remains in learning to identify that difference.
Internal comfort comes from understanding yourself, then channelling your strengths. Learning which projects to tackle—and which to ignore—based upon your own personal passions and weaknesses is empowering. When you start to make headway with this process, you will naturally increase your self-confidence. When you increase your self-confidence, you become more comfortable with yourself—and more comfortable to be around.
Once you understand your unique State of FITness (or FITstate), you will be better able to manage the frustration created by pushing your external comfort zone. As I have illustrated before, a FITstate is the naturally defined balance of relevant elements, which are combined in harmony to enable the highest climb with the most stability. Like a healthy tree, the higher the reach, the broader its expanse can be—based upon the given nature of that particular tree. The broader the expanse of "branches" fed by strong "roots", the greater the possibilities for a fulfilling life.
Like a tree, our expanse of possibilities is stunted by an insufficient root system or poor soil, as well as by the available space in the canopy. However, unlike the tree, we can change our root situation, and in doing so, fairly negotiate for more canopy space and resources by which to fuel that new potential growth. This process is inherently painful because we naturally draw the boundaries of our comfort zones at the point where we decide the pain is "unbearable." Roots are not easy to replant, nor is it easy to push new branches into unexplored territory.
However, when something you passionately want requires actions that are outside of your comfort zone (your existing expanse in the canopy), the pain can become more bearable. This is because things you are passionate about carry their own reward in the journey. You are more willing to fail—a necessity for learning—along a path to what you feel is a worthy goal, than you are along a path to something you are lukewarm about.
Once you know what you're passionate about, you will know what to invest your time in. You never "spend" time on your passions, you "invest" time in your passions. If you are truly passionate about something, then even the failures are blessings, because you are interested enough in the project to find the lesson in the failure and try again. This perspective eliminates much of the frustration that comes from falling short of a goal on a path you're simply lukewarm about. When you avoid frustration, you remain comfortable with yourself. When you avoid external discomfort (pushing limits), you become frustrated and uncomfortable with yourself.
So how about it? Would you like to be a big, comfortable tree?
Tuesday, February 15, 2011
Celebrate You
In contrast with Christmas, which I believe is driven by family obligation more than genuine love, Valentine's Day is easily ignored by those not in the spirit. Sure, you run into the candy displays, and your kids have their parties, but it's rare when someone is pushed into a Valentine's Day party who doesn't want to go. No, people largely choose to celebrate the day when they feel they have something to celebrate.
Which brings me to my topic: Why are there so many people who don't have anything to celebrate?
I've been happily married for five years, but I remember hating Valentine's Day. I wanted someone to spend the day with, but lacked prospects. The traditionally male role of finding a mate weighed heavily on me, and the day had a way of rubbing it in.
Being a man and an introvert, I struggled with performing the tasks of my "duty." I wasted enormous amounts of energy on planning, rather than doing. Here's the part where I'm supposed to offer the advice to just do it, and if you're an extrovert, that's exactly what you should do (man or woman).
However, if you are an introvert, the advice is somewhat different. It is not in your nature to do the asking. By the same token, it is also not in the nature of your ideal mate to be asked. If an introvert forces himself into a dominant role for the purpose of winning a mate, he will only win a mate that compliments that role. Going forward, he will be forced to maintain a counterfeit role, or abandon the relationship.
While there are aspects of the human heart that coincide with gender, personality traits are not sex-linked. This confusion is caused by the media's tendency to typecast the sexes through over-simplification of the human condition. Consequently, there are many of us that end up feeling like misfits or freaks, when we are actually perfectly healthy individuals.
Love is finding common ground, often between complete opposites. If you're comfortable with who you are, and you know what you stand for in life, then you'll "magically" attract people that compliment you—including, but not limited to, a traditional romantic relationship.
The reason so many people feel lost on Valentine's Day is because they don't understand themselves. It's okay if you're not suave, if you're just not. In relationships, your level of discomfort speaks louder than any gimmick used to make you seem better.
Jamie Klueck
theFITmedia.com
Wednesday, February 9, 2011
The Truth About TRUTH
The first is somewhat adequately defined as "facts." The truth (lowercase "t") is a collection of general information about something real and quantifiable. Science seeks the "truth" about or universe through objective, empirical study. It collects and chronicles present and past instances of real events in support of a general theory of the parts' connection to each other.
The Truth (capital "T"), however, is not to be confused with his general theory, which is—after all—only a theory. The Truth is maddening to logicians and intellectuals because, by its nature, it can never be completely known or captured at any instance. It appears fluid because it has a broad application. In reality, it exists as unshakeably as the laws of physics.
Of course, religions claim exclusive ownership of Truth. Also, in many cases, nations or peoples claim this ownership. Even organizations (from legitimate to criminal) claim this ownership before their constituents. Indeed (and ironically), much blood has been and continues to be shed over the ownership of Truth. Yet Truth is bigger than religion, government, and the marketplace, the first informing the others. No man gets to decide what "Truth" is, only what "truth" is.
Throughout human civilization, those in power have sought to do a number of things using the Truth as a means to an end. Some seek to enlighten by attempting to expose the Truth, but the masses habitually remain focused only on what they can see. Others seek to control the masses by propagating a singular view of the Truth. No matter how monstrous or angelic the plan, the goal is nearly always to make the world a better place. The question is, better for whom?
There are two poles to the use of Truth as a catalyst for a better world. The first entails Truth being taught through a broad discussion, as with the Liberal Arts. People study the greatest ideas from all of human history in order to seek for themselves the best understanding of Truth. The other entails a scholar or "expert" building his own understanding (faulty or true) into a singular edifice for the masses.
The result is that only those willing to dive into the Liberal Arts ever acquire true perspective. Everyone else is encouraged to take the expert's word for it. However, the expert is not you, does not share your problems or passions, and ultimately cannot help you like you can when you have perspective. And so, people make do, and fail. Instead of making the difficult dive into the Arts, they latch onto a truth—that is, a prepackaged way of being—that most resembles their current lifestyle.
It's not that people don't believe in Truth, it's that they don't want to believe. Truth is obvious when it is simply laid out, but it may suggest the need for a change in lifestyle for many people. Since this can be painful, and since suffering is not in keeping with a better world, those with the means tend to deliver "solutions" to ease the suffering.
As with physical training, there are ways to work up to the heavy material. However, no fitness coach would be worth his salt if he helped you avoid "the burn"! And no FITness coach would be either if he let get by on half-baked ideas!