by Cari Ruddy
In a seller’s market, realtors are looking for a way to stand out. How can they get sellers to list with them and instill confidence that they can get the best deal? It helps to do something that other people are not doing. It also helps to provide a better experience for both the seller and the buyer.
Augmented reality can transform the way people look at houses. This technology superimposes a virtual image over an existing empty space. Through human eyes, a room may be bare, but viewed on a screen, it can be filled with anything. Augmented reality allows people to actually see something that is not there —to make a space their own before even moving in.
Augmented reality can transform the way people look at houses. This technology superimposes a virtual image over an existing empty space. Through human eyes, a room may be bare, but viewed on a screen, it can be filled with anything. Augmented reality allows people to actually see something that is not there —to make a space their own before even moving in.
Here are four ways that augmented reality helps realtors build trust and sell houses:
1. It Turns A House Into A Home
When most people buy houses, they look for a place that can fit all their stuff. As they walk through the empty rooms, they try to visualize which wall would be best for their couch or how the bed would look below the window. Augmented reality puts furniture and decorations in the space so buyers can see if it feels like their future home.
When most people buy houses, they look for a place that can fit all their stuff. As they walk through the empty rooms, they try to visualize which wall would be best for their couch or how the bed would look below the window. Augmented reality puts furniture and decorations in the space so buyers can see if it feels like their future home.
2. It Shows Potential For Change
Augmented reality is a great tool for buyers who want to make alterations or cannot quite find what they’re looking for. It allows them to virtually paint the walls a different color or see how a new piece of furniture will fit. It also can be helpful in planning a new addition. A 3D house plan with future additions can be mapped and brought to life with augmented reality.
Augmented reality is a great tool for buyers who want to make alterations or cannot quite find what they’re looking for. It allows them to virtually paint the walls a different color or see how a new piece of furniture will fit. It also can be helpful in planning a new addition. A 3D house plan with future additions can be mapped and brought to life with augmented reality.
3. It Saves Time And Money
Often, a person selling a house is no longer living there, and they aren’t likely to leave their furnishings behind. An empty house can be hard to sell. Paying someone to stage it can be costly, and not everyone has the same taste in home decor. Augmented reality makes it possible for realtors to walk through the house with a tablet or smartphone and show different options for how it could look. This way, the buyer can see what they want to see, and no one has to spend time and money on staging.
4. It’s Easier For Out-Of-Town Buyers
It’s hard to buy a house when you live out of town. Even if someone travels to see it, they may need a reminder or want to visit again. Augmented reality goes beyond pictures and walk-through videos by providing a whole new experience that is almost as good as being there.
In a competitive market, creative use of technology may be the difference between getting a listing and looking for a second job. FITmedia works with realtors to create a plan for using augmented reality to market themselves and the homes they represent.
To learn more about augmented reality and how it can help you sell houses, contact us today.
It’s hard to buy a house when you live out of town. Even if someone travels to see it, they may need a reminder or want to visit again. Augmented reality goes beyond pictures and walk-through videos by providing a whole new experience that is almost as good as being there.
In a competitive market, creative use of technology may be the difference between getting a listing and looking for a second job. FITmedia works with realtors to create a plan for using augmented reality to market themselves and the homes they represent.
To learn more about augmented reality and how it can help you sell houses, contact us today.
BIO
Cari Ruddy lives in Traverse City and writes about how thoughts and behavior shape people’s lives. Her background in psychology fuels her desire to help people live better lives by sharing better information. She enjoys reading, learning, traveling, and baking.
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